So it is written, so it shall appear here.


PwC Analytics Services

PwC's analytics tools help their clients grow their businesses. I wrote a script that explains four of these services. 


Samsung Global Product Pages

A total website redesign with new product detail pages designed for maximum 'wow'. Here's some copy I wrote for Samsung's WW9000 washer. View the full page here


Windows 8 Launch

For the launch of Windows 8, we were tasked with creating a series of teaser videos highlighting magic moments in the new OS. Shot in LA over 2 days, I had a blast coming up with various personas, casting and creative directing the videos. This is the overall introduction.


Vital Score

Vital Score is the new vital sign that quadruples the rate of behavioral intervention in primary care practice with a minute of the doctor’s time. I developed interactive app copy for the prototype that is currently in use and featured in the video. Visit the website here.  


Unilever Digital Brand

The brief was wide open: create a 1-minute video expressing Unilever's commitment to sustainability. This video was broadcast during the CMO's presentation at Cannes in 2012.



Meet bikeity, your partner for exploring the city by bike. Visit the full website and read my copy here


Reboot Mom

Just in time for Mother's Day, some handy videos to help moms learn social media. This is the promo video which I helped shoot. Visit the full website (and hear my voiceover!) here


The Broome Hotel

I wrote copy for the website of a brand new boutique hotel in the heart of NYC's SOHO neighborhood. View the full site here